Legend
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Legend
Wasim Akram
Fast Bowler · Pakistan
916
wickets
Legends
London · Dubai · Islamabad · Mumbai · Sydney
6
Legends Represented
3,552
International Wickets
2,073
Combined Caps
29K
International Runs
4
World Cups Won
2
ICC Hall of Famers
— The Roster
Representing cricket's
Defining names
Legend
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Legend
Waqar Younis
Fast Bowler · Pakistan
789
wickets
Legend
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Legend
Shoaib Akhtar
Fast Bowler · Pakistan
444
wickets
Legend
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Legend
Shahid Afridi
All-Rounder · Pakistan
11,196
runs
Legend
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Legend
Saqlain Mushtaq
Spin Bowler · Pakistan
496
wickets
Active
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Active
Moeen Ali
All-Rounder · England
6,678
runs
— SLM Matching
Find your legend
Describe your brand, audience and campaign. SLM Matching reads the roster and points you to the right legend.
— What We Do
Four disciplines.
One standard.
Every service is delivered with the same precision our clients bring to the crease: careful preparation, clear judgement, and respect for the legacy.
01
RepresentationAppearancesFranchiseLegacy
Legend Representation
Long-term representation for cricket's defining names — contracts, appearances, franchise strategy, and the life beyond the last innings.
Learn more about Legend Representation
02
SponsorshipAmbassadorsEndorsementsLicensing
Corporate Sponsorship & Ambassadors
We align legends with brands and sponsors that share their values — ambassador roles, endorsements, and campaigns shaped for lasting relevance.
Learn more about Corporate Sponsorship & Ambassadors
03
FundraisingCharity GalasDinnersCorporate
Events & Fundraising
Charity galas, fundraising dinners, and landmark events — bringing legends together with causes that deserve care, attention, and momentum.
Learn more about Events & Fundraising
04
CommentaryBroadcastVoiceoversDocumentaries
Media, Commentary & Broadcast
Respected voices in cricket — broadcast commentary, punditry, voiceovers, and documentary features across carefully chosen platforms.
Learn more about Media, Commentary & Broadcast
— Events & Fundraising
Legends, causes,
lasting impact
Beyond representation, we bring cricket's greatest names together with great causes — charity galas and fundraising dinners that have run across Asia, Europe, the USA, and Canada, and are now coming to the UK.
See our events— Our Philosophy
We represent the few who define the game.
In an industry often measured by volume, we choose care and fit. Every player on our roster is a name that has changed cricket — and a career we take personally.
“We don't trade on names. We protect legacies.”
— Sports Legends Media
01
Selectively Small
We represent fewer than a dozen players at any time, so every relationship receives senior attention and proper care.
02
Legacy Over Revenue
We do not chase volume. Every partnership is measured against one question: does this strengthen the legacy?
03
Global Reach, Personal Touch
Across cricket's key markets, our approach stays personal: clear judgement, direct communication, and care for the relationship.
— Upcoming Partnership
Work in motion.
Confirmed programmes appear here before delivery, then move into selected work once completed and cleared for publication.
- Sep 2026Wasim Akram & Waqar YounisFundraising event seriesHuman Appeal
The right name,
for the right moment.
We connect serious opportunities with cricketers whose standing has been earned over years — then manage the detail so the partnership feels considered from the first conversation.
Enquiries responded to within 24 hours